Infosys News: Infosys completes acquisition of digital marketing firm Oddity

Bangalore: Infosys announced today that it has completed the acquisition of the Germany-based company digital marketing agency oddity. This follows the announcement the company made last month.

The acquisition is further strengthened Infosys creativity, brand name and experiences design skills and demonstrates her ongoing commitment to partnering with clients and helping them navigate their digital transformation journey, according to an exchange repository.

“Oddity offers Infosys a comprehensive service portfolio that includes digital-first brand management and communication, in-house production including virtual and augmented reality, experience design and e-commerce services, as well as its configuration. ready for the metaverse across Europe, “says the company’s statement.

Oddity will join another marketing firm Infosys Wongdoody and join its network of studios in Seattle, Los Angeles, New York, Providence, Houston and London and design centers in five cities across India.

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Last month, Infosys announced it will pay 50 million euros and also buy another company Kristall 247 for 3,000 euros to consume the deal mostly in cash.

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