Easy Online Catering Services : FoodStorm order management system

Instacart is enabling grocers to make use of the FoodStorm order management system (OMS) in a bid to make it easier for them to offer catering items online and for delivery. The first retailer to use the service is Uncle Giuseppe’s Marketplace, which will allow customers in the New York and New Jersey area to place catering orders online. The management of orders will be as streamlined as possible thanks to the use of the OMS from FoodStorm.

VP of Product Jeanette Barlow spoke on the integration of the FoodStorm order management system into Instacart explaining, “Catering represents one of the highest-margin categories for grocers, driving meaningful incremental growth for their business as consumer demand increases. In the first half of 2022, we’ve seen nearly a 20% increase in customers searching for ‘catering’ on Instacart, compared to the same period last year.”