Oatmilk Racing Metaverse Experiences : Chobani Oatmilk Cosmic Race

Chobani, a leading American yogurt brand, has launched a one-of-a-kind metaverse experience on Roblox called ‘Chobani Oatmilk Cosmic Race.’ The new activation features a promotional competition that invites users to race one another on a galaxy-themed track that sees them delivering oat milk to various planets.

Users who complete the race will be rewarded with points contributing to a large pool. Once the pool reaches a target number of points, Chobani will donate $75,000 to the charitable organization ‘Hunger Free America.’ The new virtual experience represents an effort by the company to reach younger tech-savvy audiences.

The experience was designed in collaboration with the creative agency ‘Thinkingbox’ and was inspired by Chobani’s most recent oat milk ad spot, which focused on the idea that its oatmilk was a key element in many important cultural moments.

Image Credit: Chobani