Automaker Esports Ventures : team liquid honda

Honda has advanced its partnership as the official automaker of Team Liquid to secure naming rights for the esports team, resulting in the name ‘Team Liquid Honda.’ Team Liquid Honda will be the official name for the esports team’s ‘League of Legends’ and Academy teams. With this extended partnership, Honda is furthering its ventures into the esports industry as it becomes the first automaker to have a named team in the North America League of Legends Championship Series.

As part of this extended partnership, the company will be releasing an official Team Liquid Honda jersey which will become the staple uniform for the players and is also available for preorder by public consumers. The jersey was introduced on Snapchat as an AR filter that allows users to display the jersey on themselves through AR functionality. The jersey retails for $65 USD.

Honda confirmed that it is not looking to end its esports commitments any time soon as it continues to seek new avenues to advance the esports industry.

Image Credit: Honda, Team Liquid Honda