Branded Video Game Islands : Mistaverse

Mistaverse is an Axe-branded Fortnite island created in collaboration with the grooming brand and Fortnite World Cup Champion Bugha. The new digital island is a space where fans can play the popular in-game Capture the Flag challenge. The partners sought expert help from Atlas Creative Studios to bring the island to fruition.

Mistaverse is based on Med Mist, a spray that heals players during combat which has often been compared to Axe body spray over the past year. The new island will go live on June 15th and will task teams of players to capture the flag at the center of the map. In addition, the map is full of fun Easter eggs for fans to discover.

Image Credit: Axe / Fortnite