VFX: Shilpa Shetty Kundra launches VFX studio

Bollywood actress Shilpa Shetty has teamed up with VFX industry veteran Sandeep Mane to launch SVS Studios.

Kundra has made an investment of Rs 10 crore and will remain the founder of the company, as per sources.

“I am excited to venture into the VFX industry, being a part of the film industry, I understand the importance of good VFX. It can make or break a movie. Our focus is on providing production houses in India and across the globe with world class quality VFX,” Kundra said.

Mane will head SVS Studios as its managing director. With a career spanning over 15 years in the field of VFX, Mane brings a vast amount of experience along with a very talented senior team under his umbrella.

He has worked on movies such as ‘Bahubali 2’, ‘Bajirao Mastani’, ‘Padmaavat’, ‘Simmba’, ‘Dangal’ and more. Before joining SVS, he has worked at Prime Focus, Ajay Devgn’s NY Vfxwaala and Anibrain VFX India.

“The AVGC industry is booming and we plan to create more employment, train and develop skills and invest in new age technology to stay ahead of the ever-evolving VFX industry. We will provide production houses with end-to-end solutions,” added Mane.

Envisioned as a one-stop VFX production facility, SVS Studio will focus on VFX heavy, high concept projects for the Indian and global market.

The company said it will follow strict international security protocols and use licensed software only whilst building its own tools and virtual VFX cloud systems in house.